Some of the most important drivers of biodiversity loss, are changes in land and sea use (including careless agriculture), the direct exploitation of organisms (including the bio-industry), and pollution (including the pollution caused by food packaging and transport).

The way our food is being produced, has a direct impact on biodiversity, so how production happens matters. It matters a lot.




Material Guide works towards a world in which the most planet-healthy products are the most successful, instead of the ones with the loudest voice and the biggest marketing budget. They do this by empowering local, responsible producers with data-driven tools, and by providing customers of their products with crystal clear messaging. This enables a better connection with our food, and therefore, with our planet.

Neo-Metabolism was involved with the conceptual development of identity and digital product, including naming, profiling, and site design. We worked on this for the duration of 8 months, in Material Guide’s first year of seed funding, accompanying the team all the way to the first viable prototype and several pilot cases.